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The Battle of Hardcover VS Paperback: What's up with the changing of covers?

Glow (Sky Chasers, #1) Glow
Hardcover - Paperback

So, Glow, by Amy Kathleen Ryan, has a paperback cover version. As does Shatter Me (see post below this one), as did Delirium (though Delirium also offered it's new cover in hardcover)... All to accomodate a completely unrelated version of the book's sequel. This sucks.

The first cover of Glow captivated hundreds of people. It was simple, elegant, and beautiful. Just what we needed really, a nice change from the pretty-girls-in-dresses trend (a trend I am in full support of. Most of those covers are stunning). But then they released this:

Spark (Sky Chasers, #2)
Glow's Sequel, Spark.

... and hundreds of people went into epileptic shock. This cover doesn't look anything like the first cover, in fact it looks kind of bad. So of course the next logical step is to make the paperback version of Glow resemble this nothing special cover. Which is what led to this:

Glow Spark (Sky Chasers, #2)
Not amused...

No, just, no. Stop doing this! If at first you don't suceed, try again sure, but if at first you definitely suceed then DON'T MESS IT UP. I'ts that simple! What are the reasons to change the cover so drastically anyways? So that people are "forced" to buy the paperback version in order for it to actually make sense with the sequel cover? To create buzz about the release of the paperback? To give us variety? If you are trying to give us some sort of variety I then say to also give us a hardcover option choice that resembles the original cover.

Unless the cover you come up with the second time around is better, then by all means ignore my pleas.



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